And that’s something we can do while still having an opinionated feature set.”īig teams will always have more features than we do - we just can’t compete there. “Big teams will always have more features than we do - we just can’t compete there. This philosophy wasn’t just a design approach it was a function of the company's size. Why not make that a joyful - and maybe surprising - ritual?”Īndy Works co-founders Mark Dawson and Andy Allen model the company's official logo. But what if we built software that embodied some of those experimental values, that tried to differentiate not purely on functionality but also design? Every day you look at the weather, or a clock, or a list of stuff to do. “Today, and often for the right reasons, patterns and systems have been built up, and it’s certainly easier to build now. “There was such a spirit of experimentation back then,” Allen says. One of his first apps was the hit drawing experience Paper, which won he and his FiftyThree studio an Apple Design Award in 2012. He’d studied filmmaking and worked for years as an animator, but gradually found himself drawn more to the “personal connections” possible with apps - especially in the nascent age of mobile development. One year later, he created a lithograph called I Will Not Make Any More Boring Art, consisting entirely of that single phrase, written over and over like he’d gotten in trouble with the teacher.Īllen was taken with the blaze of glory - particularly the notion of a hard break with the past. He collected all the paintings he’d made between May 1953 and March 1966 that were in his possession, broke them into pieces, brought them to a San Diego mortuary, and lit them all on fire. In the summer of 1970, the painter John Baldessari, who’d been working for nearly two decades, decided he’d had quite enough. “But,” he says with a smile, ”they’re definitely really for some people.” 'A joyful and maybe surprising ritual’ “You can write a to-do list on a piece of paper and it works just the same, right?” If strict practicality is your goal, the app ecosystem is swimming in weather apps and habit trackers, and Allen is the first to admit that (Not Boring) apps aren’t for everyone. “It’s about adding something extra,” says Allen. Like its siblings Weather, Calculator, and Timer, (Not Boring) Habits wildly amplifies a pretty mild-mannered category, tearing down the traditional approach in favor of eye-popping aesthetics, zingy haptics, spiffy 3D animations, and plenty of the delight and fun that nabbed the app its 2022 Apple Design Award. Magically transforming everyday events into bold, brash experiences is the driving philosophy around the (Not Boring) suite of apps from Andy Works, the studio founded by Allen and Mark Dawson. The mighty checkbox of (Not Boring) Habits is an experience in and of itself.
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